But for a lot of creators, making content alone doesn't bring in enough to pay the bills. Some of those people, like Emma Chamberlain or Rickey Thompson, they're able to turn influencing into a very lucrative career. In fact, reportedly over 50 million people describe themselves as content creators or influencers. Like a lot of people, especially in my line of work, I'm perpetually online, constantly lured into late-night swiping on TikTok, watching baking videos to Reiki sessions to a guy who's seductively chopping wood.ī PARKER: All the folks behind those accounts are creating content, so much so that it's become a growing part of our economy. Now that that's done, here's something you should know about me. We would really appreciate your help to support NPR's podcasts. Please help us out by completing a short, anonymous survey at npr.org/podcastsurvey. NPR is doing its annual survey to better understand how listeners like to spend time with podcasts. And there's one thing we need to talk about before we start today's show. I'm a writer and audio producer, and I'm so excited to be the guest host here on IT'S BEEN A MINUTE for the month of June. Today on the show, why influencers are quitting social media and what it says about the job market plus, some good, scalding hot gossip and why gossiping could be a good thing.
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